MOSHE BARI

Currently based in Atlanta, GA.

San Luca Clinic

VISUAL IDENTITY + WEB DESIGN
San Luca offers innovative medical care to foreigners and nationals.

I worked with San Luca to develop a digital visual identity that effectively communicated their innovative offerings to audiences locally and abroad. Cool blue-green tones, legible sans-serif typography, rounded components, and an "unimposing" approach were used to create a sense of trust-worthiness and muted medical-industry cues. Beyond appearances, I worked to develop a content strategy and site structure that provided customers with as much information as possible while still maintaining the clean and navigable appearance of traditional small-business informational sites.

Hula—An intuitive, portable photo booth for events.