Accel Redesign

Accel Venture Capital
Edgar Allan
Visual Identity, Website Design
During my time at Edgar Allan, I had the opportunity to work on designing Accel’s new website. As one of the world’s largest venture capital firms, our goal was to help reposition Accel’s appeal by using the site to put the founders of its diverse investments at the forefront. On a more general level, we aimed to improve the overall structure of the site and to design something more modern and indicative of their many decades of helping establish some of today’s biggest companies. I worked to realize the visual direction for the site’s core pages and its various essential elements.