Perimeter Clinic

Perimeter Clinic Atlanta
Visual Identity, Website Design
As the COVID-19 pandemic began to take hold in the United States, Perimeter Clinic, a prominent Atlanta urgent care center for over 20 years, lacked a suddenly sorely needed web presence. On a quick turnaround, I worked to with medical staff to create an effective website that was easy to navigate, not overly clinical, actually useful and avoided many of the user experience pitfalls of competitors' websites. Effective SEO optimization and an effort to completely update years' worth of mislabeled listings brought increased visibility to the clinic and significantly reduced customer confusion stemming from the practice's split years prior.