I created Xylo after not being able to find somewhere to sell my prints with the degree of control or presentation that I wanted. I began by developing a logo that was geometric and able to interact with duplicates of itself in patterns. For the website, I wanted something that put all the focus on the prints while still aiding in their presentation. A scalable grid system presents the products on analogous color backgrounds to provide visual interest and highlight each photograph on its own. Product pages gives customers a better view with real-life poster-size previews. I also designed promotional imagery, logo graphics, and DIY'd custom tube-packaging.